Doug is part of a large creative-design team at an advertising firm. The team comes up with many slogans for products. Some are successful; some are failures. Whenever the team comes up with a winner, doug takes full responsibility and talks about how much of a role he played in the team’s success. When slogans are not effective, he denies having a big role in the project. Doug is most clearly demonstrating
Doug is part of a large creative-design team at an advertising firm. The team comes up with many slogans for products. Some are successful; some are failures. Whenever the team comes up with a winner, doug takes full responsibility and talks about how much of a role he played in the team’s success. When slogans are not effective, he denies having a big role in the project. Doug is most clearly demonstrating Answer: Doug is most clearly demonstrating self-serving bias. Explanation: Doug's behavior is a clear example of self-serving bias. This is a mental shortcut where people tend to take credit for successes and deflect blame for failures. When the team creates a winning slogan, Doug jumps in to claim a large role, making it seem like his efforts were the key ingredient. However, when the slogans fall flat, he downplays his involvement, suggesting it wasn't really his fault or that he had minimal influence. This creates an unbalanced perception. It downplays the importance of t